When you focus on building a supportive, devoted fan base, you WILL sell CDs, download cards, merch and more. In fact, sales at shows make up a good chunk of their earnings. Myth #1: Music fans only buy online nowadaysĩ0% of the successful artists I interview on my Podcast, The Female Entrepreneur Musician, say that CD and merch sales at live shows are not dead. Myths About Selling That Are Holding You Backīefore we can get into the nitty-gritty strategies of how to sell merch and music without being “sales-y,” and the important role of marketing in setting up the sale, I first need to quash a few myths that might be keeping you from selling at shows. Deep down, we believe that the quality of our creative products should speak for themselves.īut I’m getting ahead of myself. This unsettling feeling usually causes musicians to avoid sales altogether.Īfter all, we musicians are creatives.
When it comes to selling merch and music at live shows, it’s not uncommon for musicians to feel uncomfortable and out-of-their-element.
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